Every one of those 13.9 million+ retail traders needs the same infrastructure before they place a trade: position sizing, pip value, margin, and risk/reward math. That's a real, recurring, high-frequency need that exists regardless of which broker, strategy, or asset class a trader ultimately uses — and it's currently served by a mix of paid tools, ad-heavy legacy sites, and broker-provided calculators built to serve the broker's spread, not the trader.
Broker-Provided Tools
Built to get a trader placing trades with that specific broker — not to be the best, most accurate, or most trustworthy tool on its own merits.
Legacy Education Sites
Strong on breadth (Myfxbook, Forex Factory, Investopedia) but built years ago around ad-dense, dated single-purpose experiences, not a fast modern calculator suite.
"AI Signal" Products
Much of the newer trading-psychology and signal-generation category leans on inflated claims — fabricated win rates, fake user counts, AI "signals" with no real edge — which erodes trust in the entire category over time.
Core Calculators
Position size, pip value, risk/reward, margin, P&L, drawdown recovery, prop firm risk, and a market sentiment gauge — all live-priced across 53 instruments, updating in real time.
Data-Driven Differentiators
An Emotion Performance Analyzer that computes a trader's real win rate by logged emotional state, a Correlation Risk Checker, and a News Blackout Checker — tools that don't exist elsewhere in this form, built on the user's own real data instead of fabricated signals.
Forextity Academy
A growing library of original, fact-checked educational content — position sizing, drawdown math, prop firm rules, trading psychology — tied directly into the live tools for genuine SEO value and real user education.
Trading Emotion Reset
A free, honest alternative to paid "trading psychology" apps — mood check-in, cooldown timer, breathing exercise — targeting a real, actively-searched need (revenge trading) without clinical overreach.
Currently: display advertising (Google AdSense) and affiliate commissions from broker and prop-firm partners (FTMO, Pepperstone, IC Markets, OANDA, XM, Exness, Deriv, BlackBull Markets, and others), plus optional reader-supported contributions via Ko-fi. No paywall, no premium tier exists today — the product is 100% free, and that's a deliberate trust decision, not a placeholder.
Natural, non-dilutive expansion paths: deeper broker/prop-firm partnership integrations, a potential future premium tier for advanced traders (multi-account tracking, deeper journal analytics) that would sit alongside — not replace — the free core product, and licensing the calculator engine or educational content to other platforms.
- Expand the Academy toward becoming a genuine SEO destination for forex education search terms
- Deepen the Journal-driven analytics tools (the Emotion Performance Analyzer is the first of this category)
- Formal broker/prop-firm partnership program beyond individual affiliate links
- Native mobile app for the core calculator suite
Built Forextity around a simple premise: retail traders deserve the same caliber of risk-management infrastructure professional desks use, for free, without the fabricated numbers common elsewhere in this category. Direct inquiries welcome.
Let's talk.
Partnership, advertising placement, or investment conversation — reach out directly.
forextitypartners@gmail.com →